If you would like to be considered as a TANZ member, please contact us.


If you would like to be considered as a TANZ member, please contact us.


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About TANZ

If you would like to be considered as a TANZ member, please contact us.

The Trust Alliance NZ (TANZ) is a fully incorporated society.  

As a non-profit member driven organisation we are establishing a trusted data sharing framework owned and governed by the members.

The focus is on collaboration and inclusion to enhance NZ Inc.    

Our Board

Chris Claridge,
Potatoes NZ Inc,
James Booth,
Reynolds Group Ltd, Treasurer
Brendan Williams,
Silver Fern Farms Ltd
Bruno Garcia,
Duane Eagle,
Eagle Technology Ltd
Dr. Johnny Chan,
University of Auckland
Louise Wood,
Sanford Ltd
Mazen Kassis,
Foodstuffs North Island Ltd
Will Noble,
FarmIQ Ltd

Consortium objectives

To achieve the following primary benefits sought by New Zealand producers and trade organisations:

by carrying out the following:

– setting the standarts for membership of the Consortium;
– providing governance around common data types and how data will be permissioned;
– providing a sustainable technology base that enables all Consortium Members to innovate and add value (both individually and togather); and maintaining privacy and the digital rights of those Members who require it

To investigate, develop, share in and use the Network and the Technology with a view to:

Chris Claridge
Chair, Trust Alliance NZ Inc &
Chief Executive, Potatoes NZ Inc

Chris has an extensive business and academic background.

Founder of Carrickmore, a dairy export company specialising in marketing infant formula, the Carrickmore product range was launched in China and New Zealand in 2012. Chris helped established the New Zealand Infant Formula Exporters Association to maintain and protect the reputation of New Zealand infant formula. Members included; laboratories, can manufacturers, co-packers, ingredient suppliers and small and medium sized infant formula exporters. The Associations membership grew to 26 companies representing an export value of $60 million before being adversely affected by international dairy markets.

Prior to that Chris founded ID Digital Media, a full service advertising agency specialising in marketing communications. He was also the Dean of Business Studies and Senior Lecturer in Management at the Christchurch College of Education.

Passionate about horticulture and adding value to New Zealand’s primary produce he founded Claridges Organics, one of New Zealand’s first organic food exporting businesses. Chris attended Lincoln University to study Horticulture before transferring to Canterbury to complete a Masters in Biotechnology.

Chris has recently been appointed to the Kapiti District Economic Development Kotahitanga Board  provide governance, oversee implementation and delivery of the Kāpiti Coast Economic Development Strategy and Implementation Plan 2020-23, and build momentum and trust with key partners, stakeholders and the wider community. He is a member of the Royal Society, Institute of Directors and the New Zealand Institute of Food Science & Technology.

James Booth
CEO, Reynolds Group Ltd

James is the CEO of Reynolds Group, a New Zealand owned production automation engineering company that specialises in product identification and inspection systems for manufacturers, and has been leading the company for over 18 years.

Originally qualified in computer science and marketing, James’ career has spanned import/export, food manufacturing, FMCG, software development and automation engineering, working in rolls in New Zealand, Australia and the UK. James is passionate about the practical application of technology to make NZ manufacturers more productive and competitive.


An avid sailor, James has sailed around the world, and in his down-time can usually be found out on the water or tinkering with his boats.

Bruno Garcia
Operations Manager, SGS NZ Ltd

Bruno has been involved with financial modelling, Sector analysis (mainly sugarcane and commodities) Credit analysis, Risk, Lending, Due diligences for agribusinesses, AML and Banking, as well as Technical management of crops, having the unparalleled opportunity of collaborating with the Primary sector from many different approaches. 
His current role consists in supporting New Zealand’s Primary industries for their agricultural exports, leading a fantastic team of inspectors verifiers and auditors participating in several phases of the exporting process, focused on Biosecurity. 

Duane Eagle
Managing Director, Eagle Technology

Duane Eagle is the son of Trevor and Corallie Eagle who established Eagle Technology in 1969. Duane grew up in and around Eagle Technology, and now manages the day-to-day operations as well as his role as a Director on the Board.

Following an early career in Sales at Telecom, Duane moved into Eagle Technology working in Account Management. His 30 year career has included roles as Business Development Manager and Executive Director, managing business both in Europe and in New Zealand.

Duane has been in his role as Managing Director since 2018.

Louise Wood
General Manager Supply Chain, Sanford Ltd

Louise has held several Supply Chain roles across multiple industry sectors in the UK, Australia and New Zealand. She has a degree in Transport & Distribution from Huddersfield University and has developed her career within operational, strategic and leadership roles. She now works for Sanford Ltd, New Zealand’s largest seafood company and responsible for international and domestic supply chains including S & OP and Procurement.  

Louise sits on the Advisory Group for the Strategic Supply Chain Management Programme at University of Auckland, Business School. She lives in West Auckland with her husband and two teenage daughters. 

Mazen Kassis
Head of Data & Analytics, Foodstuffs North Island Ltd

Helping to keep Kiwis fed by being data-driven and customer focussed. 

Synthesising data to inform decision making ignites my passion. Creating ecosystems where this can be done at scale drives me. Using this expertise to substantively improve people’s lives makes me happy. 

Putting my skills to work to help keep Kiwis fed (alongside so many other remarkable individuals) is an amazing way to earn a living. Membership in an “essential services”, organisation that plays such a pivotal role in the lives of approximately 5 million people, being accountable for setting its data and analytics strategy and leading a fantastic, multidisciplinary team to bring this strategy to life, is a blessing.  

In such a fast-paced, ever changing, COVID19 context, the challenges of using data and analytics in a way that respects customers’ privacy, engenders their continued trust and provides them with products and services that add value to their lives, are core parts of my daily grind. 

Having worked throughout my career in research, data and analytics capacities in ANZ, Asia, Africa and Europe has enabled me to learn important lessons about different ways and means that data can be turned into actionable insights. Leveraging this with the fact that I’ve worked in both public and private sectors and across a range of industries, means that I can draw upon different thinking, approaches and solutions to fit a wide variety of scenarios, situations and contexts. 

Will Noble
Chief Executive, FarmIQ Ltd

More than 5,000 farms in New Zealand rely on FarmIQ to help manage and record every day operations, and to support decision making and provide a critical reference point when it comes to audit time. Will spends a great deal of his time meeting with pastoral farmers of all sizes to understand their challenges and how technology might be able to assist – he says “might” because technology is frequently not the answer. 

Will is a customer-orientated business leader with an entrepreneurial spirit and solutions-focused approach. He has amassed a wealth of local and international experience over the past 25 years; leading a number of large and diverse business divisions across industries such as IT, digital media, telecommunications, professional services and project management. 

Contact TANZ